From AI, to cybersecurity, to quantum computing, a global surge in new tech adoption is predicted to fuel double digit growth in the industry over the next few years, generating…
Susan and PeterSeptember 5, 2024
Why Are My Prospects Ignoring Me?
Don’t you hate that? You do all this work to land new clients and they don’t play ball! They don’t…
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Don’t you hate that? You do all this work to land new clients and they don’t play ball! They don’t answer or return calls, ignore emails, don’t register for white…
Susan and PeterMay 22, 2023
Too often, indie agency owners and managers focus on what they don’t have, compared to larger and better resourced holding companies. We don’t have as much money, as many employees,…
Susan and PeterMay 21, 2023
Building relationships with corporate prospects – who are being hit on ALL the time – as an independent agency can be challenging, but there are several steps you can take…
Susan and PeterMay 10, 2023
For most people in business, a key objective is growth. And one of the best and most predictable ways to build any business is to work with the right clients.…
Susan and PeterMay 10, 2023
Clients are a lot like children. Small clients, small problems. Large clients, well, you know the rest. Or do you? Yes, landing corporate clients may give you some bigger problems,…
Susan and PeterNovember 28, 2022
Case Study A Client: Mondelez Agency: Numerous small/ boutique agencies Source Just how big is a ‘Corporate client’? Well, that’s relative to the size of your agency and your typical…
Susan and PeterMarch 2, 2020
Smaller agencies are already working with large clients. You don’t have to read this Psychology Today article to recognise the unfortunately ubiquitous human tendency of self-sabotage. We don’t take meaningful…
Susan and PeterMarch 1, 2020
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